I read about Geeks on a Plane and
[Re]Think Shanghai this morning and it had me reminiscing on the whitepaper my MBA team wrote at the end of 2008.
We looked at market entry for US firms trying to capitalize on the growing online advertising industry in China. We interviewed over 20 companies including heavy hitters like Google, Baidu, AOL, and Tudo, among others.
I've posted our report to slideshsare and embedded here for anyone who's interested!
The executive summary:
